At the center of any successful business is the value proposition. What is it about your products or services that sets them apart from the competition? In an open marketplace, why should a customer choose to do business with your company?
Bringing value to your business isn’t always easy or obvious. You must choose to start right where you are. If you want to grow your business, you must take this opportunity to ask yourself some “Are You” questions.
These questions help to narrow your focus as a company and as an individual. Are you looking for new growth? Are you attempting to tackle challenges that could alternately ruin or boost your business?
If your business is going to grow and improve, you must choose to grow and improve. Accordingly, here are some of the questions you should choose to ask:
Choosing to spend time on introspection is important, too. You need to understand who you are, where you’ve come from, and where you’re going. Accordingly, there are a few personal questions you may choose to ask yourself:
One way to look at growth in your business is to look at your job as that of a fitness or health coach. Look carefully at your business, strategy, plan, and brand.
Look at yourself to see what you’re bringing to the goals of the business. Are you bringing the tools to do the job? For some, that will mean literal tools, but for most we’re talking about the toolbox that includes things like:
At the end of the day, much of what we’ve covered here is useful only if you’re willing and able to put these principles into practice. You must choose to answer one final question:
Are you choosing to do them?
If you are, then you can move on to other questions. You can look at how well it’s working out for your business. If you are choosing to look at the results of business growth over the next 12 months, you must be able to describe what exactly that might look like.
Before you can achieve growth and success in your business, you need to know what exactly growth and success are going to look like. Here again, we’re talking about choosing quantifiable goals and measurements. Yes, some of the process is going to be about quality, and it should be. But ultimately, if the quality of your work or your product is off, there is the highest probability that you’re not in a growth mode at all.