Bringing Value & Influencing Clients

March 9, 2017 by in category BusinessLife, Leadership tagged as , , , with 0 and 0


At the center of any successful business is the value proposition. What is it about your products or services that sets them apart from the competition? In an open marketplace, why should a customer choose to do business with your company?

Bringing value to your business isn’t always easy or obvious. You must choose to start right where you are. If you want to grow your business, you must take this opportunity to ask yourself some “Are You” questions.

These questions help to narrow your focus as a company and as an individual. Are you looking for new growth? Are you attempting to tackle challenges that could alternately ruin or boost your business?

Choose to look at your business and your choices

If your business is going to grow and improve, you must choose to grow and improve. Accordingly, here are some of the questions you should choose to ask:

  • Are you bringing consistency? Consistency encompasses a number of values and attitudes, many of which are necessary to sustain business. Consistency speaks to your integrity, and to the reliability of your product or services.
  • Are you closing sales? Sales are the lifeblood of any business, and are an effective way to check for course corrections. Are you closing sales, or chasing prospects around in circles?
  • Are you popular in your industry? Another way to look at that question is to ask how your networking efforts are going. No business operates in a vacuum, so ask yourself, Are you building your network?
  • Are you contented? Now, it’s important to note right from the start here: contentment is not the same as complacency. Contentment means that, on a personal level, you are satisfied with how your business is doing and with your contributions to that success. This doesn’t rule out changes and improvements, but it does signify that you’re on the right track overall.
  • Are you at a lull in your business development? These things happen. It’s important to recognize, again, the difference between contentment and complacency.
  • Are you developing your content marketing program and tracking its results? Content marketing is no longer merely an optional marketing component. For any business with an online presence, it is a necessity. You can be sure your competitors are making the most of it.
  • Are you clear on your objectives and setting goals accordingly? You can’t achieve your business goals if you haven’t got any. Remember that effective goals are quantifiable — they can be verified with numbers.

Choosing to look at yourself and who you have become

Choosing to spend time on introspection is important, too. You need to understand who you are, where you’ve come from, and where you’re going. Accordingly, there are a few personal questions you may choose to ask yourself:

  • Are you bringing yourself? That is, are you bringing the best possible version of yourself every time you walk through the office door? Is it that same best self that you allow clients and potential clients meet?
  • Are you developing specific skills and interactions? Your best self chooses to improve. Your best self identifies those skills and interactions that are integral to the success of your business.
  • Are you prepared to invent new ideas and new approaches? Innovation is essential if you’re going to grow as a person, and if your business is going to grow. Thinking outside the box, or even thinking about the box itself in a different way, can propel you and your business forward.
  • Are you delivering on challenges? When a client asks, “Can you?” your immediate reaction should be, “I don’t know yet, but I will explore that alongside you.”
  • Are you a brand or market leader, or a significant partner? Many businesses do what they do far from the spotlight. You might not be a market leader, but you might be the lynchpin in a market leader’s production process.
  • Are you a content developer? As we discussed above, content marketing is an especially important part of your overall growth strategy. Accordingly, are you involved in that process? If you’re not personally creating content, you should be working closely with a content developer to make sure everything is consistent, creates value, and stays on message.

The “Are You?”’s in coaching

One way to look at growth in your business is to look at your job as that of a fitness or health coach. Look carefully at your business, strategy, plan, and brand.

Look at yourself to see what you’re bringing to the goals of the business. Are you bringing the tools to do the job? For some, that will mean literal tools, but for most we’re talking about the toolbox that includes things like:

  • Your education
  • Your experience
  • Your network contacts
  • Your expertise
  • Your ability to work well with others.

Ending with the most important “Are You?” question

At the end of the day, much of what we’ve covered here is useful only if you’re willing and able to put these principles into practice. You must choose to answer one final question:

Are you choosing to do them?

If you are, then you can move on to other questions. You can look at how well it’s working out for your business. If you are choosing to look at the results of business growth over the next 12 months, you must be able to describe what exactly that might look like.

Before you can achieve growth and success in your business, you need to know what exactly growth and success are going to look like. Here again, we’re talking about choosing quantifiable goals and measurements. Yes, some of the process is going to be about quality, and it should be. But ultimately, if the quality of your work or your product is off, there is the highest probability that you’re not in a growth mode at all.

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