Here at Marcus Coaching, we believe that great communication is the foundation of success in your BusinessLife, whether that be communicating with customers, employees, clients, or family and friends. In reviewing effective language in your business, it is important to note that it is the basis for all communications. The question remains, are you effective in how you communicate with your current customer base, and with potential new business prospects?
In this article, we will dive into the question of how learning and incorporating the language or specific terminology of your clients will serve your business and your client.
Know how your clients address their challenges
An important difference between a business that thrives and a business that merely produces as it always has, is their choice to listen, and with that, achieve a better understanding of their clients. Those who choose to work together with their clients are the most effective in providing reliable solutions that help in supporting their clients. Do you know what your ideal client looks like and do you understand how he experiences issues that you can potentially solve? Do you recognize the keywords your client uses to communicate his advantages, or pain points, and with this, his needs? If not, why not ask questions and address their benefits, or challenges, so that, you can fine-tune your business services or products to fit their needs?
Understand what matters most to them
So, what does it take to truly understand what matters most to your client base? How do you fine-tune the solutions you can offer to best suit the needs of your client? Here are some fundamental questions to consider:
Why are you the best solution?
How does your client experience his problems?
How does your client imagine the solution to present itself to his problems?
What matters to them the most?
What questions can you pose, and what is the correct language to communicate your solution?
By choosing to ask yourself how you can better serve your clients, you stay objective in embracing your clients’ culture, and with that, allow the data you collect to provide you with critical insights.
What keeps your client up at night?
Let us dig deeper. Can you identify your client’s fears? What are they? What is the problem that your client is ready to pay money to you, that will help solve today’s needs? That is where your business has an opportunity to thrive. It stems from your ability to help them solve problems, solve the problem for them, or provide them effective conversations for growth.
The best way to get to the bottom of this is to have an honest and open conversation with your client about it. Figure out what it is that you are solving and the gravity of the problem that they are facing and you can begin to generate solutions for them from there.
Understanding the language a client uses Where many marketers, salespeople, and owners fail, your business may flourish if you learn to appreciate the language a client uses. It takes a willingness and many conversations to truly understand what your clients say and what that really means. This requires you learning the language your clients, listening through your interacting with them, and learning from the reviews and feedback you get from them.Your communication and listening have to be deliberate. It is important to note that this process will take time and resources. It’s a choice you can really benefit from, and so will your client.
Effectiveness through communication
Communicating in the language of your customers is the best way to engage with their wants and needs. Nothing will accelerate the growth of your business more than speaking your client’s language. When a client does not understand what you are saying, they won’t buy your product or service. By understanding the issues your clients feel, and follow the words that they use to discuss them, you can more effectively relate to their problems.
To become a more effective leader of your business and win more clients, you may choose to take the time to form a profound understanding of their language.
Are you utilizing language effective in your business? Here at Marcus Coaching, we have experience dealing with business language, culture, and effectiveness. To open a conversation, contact Peter Marcus today.