Case Study: How BusinessLife Italia is Advantageous to Italian Companies

Today, we are examining the third month of our BusinessLife Italia case study. In the first month’s study, we saw how Patrick Johnsen’s background and experiences helped him partner with Peter to create BusinessLife Italia. In the second month’s study, we examined BusinessLife Italia’s objective strategy for growth and overcoming challenges.

This month, we will examine BusinessLife Italia as it functions within the Italian market. We will take a look at the coaching’s results thus far as well as anticipated next steps.

About BusinessLife Italia

BusinessLife by Marcus Coaching is a methodology for business owners and executives to achieve personal and professional growth. It’s used to explore vision, goals, objectives, opportunities, actions, and results. It’s about business examination and growth. BusinessLife coaching is customized to each individual or group based on listening and personalized response.

In this way, BusinessLife Global is naturally adaptable to new markets and areas. It is an individualized coaching system that grows in tandem with its clients.

BusinessLife Italia was able to take this methodology and adapt it to a new, international market in Italy. Using the foundation Peter has built, Patrick incorporated the cultural traditions that have guided business ownership in Italy for years.

In Italy, small business is king. Even larger corporations are often run with a small business mindset. In this way, there has traditionally been some skepticism—and curiosity—regarding the concept of business coaching.

BusinessLife Italia embraces this Italian curiosity as a market opportunity.

Sharing BusinessLife Italia’s Philosophy

Patrick has a few months of work under his belt and is beginning to see more results with BusinessLife Italia. He has hosted successful meetups with his friends and business associates based in Italy, who will become the core group of his BusinessLife Global branch. They are executives from a variety of fields, all bringing in their own opinions, interests, and backgrounds.

Patrick had an introductory discussion with them on coaching, which was productive for a group that was previously unfamiliar with the intricacies of business coaching. He also found ways of applying the BusinessLife tactics of evaluating business strategies and setting objectives to this group of Italian professionals. It became a great starting point for the executives to understand the value of business coaching.

With these initial gatherings, Patrick has seen success in the ability to change the perception of business coaching in Italy, especially for business owners. BusinessLife Italia is initiating a cultural change by introducing people to its ideology.

Benefits of BusinessLife Italia For Clients

It is BusinessLife Italia’s role to make a tangible difference for local business owners and share the value of coaching to the Italian community.

There is a rapidly changing economy in Italy. Italian business owners are quickly looking to grow outside of Italy as a means of developing their sales and growth in the long-term. BusinessLife Italia can provide the tools and resources to make international evolution a success. By utilizing  business coaching as a way to learn new skills for growing companies, local businesses can facilitate expansion to new markets.

BusinessLife Italia coaching has been based upon improving sales and market share in foreign markets, with an emphasis on the American market. Many Italian businesses are looking to break into or improve their sales in America. BusinessLife Italia is positioning their clients to make this entrance quickly, effectively, and successfully.

BusinessLife Moving Forward

Patrick has been quickly making strides with BusinessLife Italia in the past few months. In the same vein, he has also started to plan the upcoming months’ projected growth. His first goal is to put in a full-time dedication to the business.

In the next few weeks, founding partner Peter Marcus will be joining Patrick in Italy. They plan to host two events at local businesses, three social events to educate about BusinessLife coaching, and schedule visits with their individual clients. The current goal is threefold: to spread awareness, sign on new clients, and prove results.

Continuing With You

Business coaching is a tried-and-true resource for companies or individuals looking to grow and improve. With BusinessLife Global coaching, Italian business owners are finding results with BusinessLife Italia’s methodology.

The BusinessLife coaching methodology has been a way for Italian businesses to break into new and foreign markets. Coaching is the way to improve sales and structure globally.

Are you ready to grow your business and company? Attend a meetup or call Patrick to set up a session and get your business growing!